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Infobase Marketing helps companies grow by using knowledge and insight to create and deliver highly innovative and results-driven marketing services
and solutions.
Our areas of specialty include market research (qualitative and quantitative), segmentation, new product/service and market development, price
setting/revenue management, distribution/channel management, print-based communications, e-marketing, customer relationship management and marketing and association management services.
Although Infobase Marketing has worked with a range of clients of all types and sizes, many of the projects completed have been focused on the
courier segment of the Logistics/Transportation sector.
Our unique capability in this sector is based on the experiences, skills and knowledge gained by our company President in spending 13 years in
marketing management and strategic planning positions of increasing responsibility at two of Canada's largest courier companies.
Since starting Infobase Marketing, this strong foundation has been further enhanced through a combination of creating and maintaining the many
syndicated reports accessible through the CourierSource Web site, the successful completion of dozens of separate courier-specific custom consulting projects, serving as Executive Director of the Canadian Courier
Association and several ongoing learning initiatives (e.g. P.Log. designation).
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